Make Better Coffee, Sell Coffee Better

Coffee Industry Consultants for Trade Marketing and Quality

Strategic Planning

We help coffee businesses, coffee producers and investors to identify and realize opportunities for improvement and growth

Design & Engineering

Coffee consulting for clients to help build coffee roasting facilities and laboratories or to make improvements at existing ones

International Development

We advise international development agencies, producer association and government/NGO entitles on coffee marketing and quality

Coffee Trade Marketing

Sell more coffee at higher value with coffee trade marketing and origin brand development

Quality Control

We analyze the sensory and objective cup quality of green coffee and roasted coffee samples for diagnostic and marketing data

Value Chain Development

Improve and align coffee production processes, quality and brand marketing to increase value throughout the supply chain

Advising commercial coffee businesses, producer groups, investors and international development organizations

Brazil Specialty Coffee Association

Brazil Specialty Coffee Association

Brand development and coffee trade marketing for the Brazil Specialty Coffee Association

Soyuz Coffee Roasting

Building a specialty coffee roasting business in Russia

Uganda Coffee Development Authority

Value chain development and strategic planning for UCDA supported by aBi Trust


Value chain development and origin trade marketing for Yemen, supported by USAID


Internationally recognized as coffee subject matter experts

Mr. Hetzel said the New York specialty coffee scene was in its infancy just five years ago, far behind cities like Portland and San Francisco, but has recently blossomed into one of the most vibrant in the world.

April 10, 2014

Wall Street Journal

Says Hetzel: “Single-serve is clearly the future of the coffee business.”

March 2, 2011

Time Magazine

“Coffee is something that has been with humanity for 1,500 years,” Hetzel said. “It’s not going anywhere any time soon.”

April 20, 2009


“You don’t see an Apple campaign for how well they treat workers in factories,” Mr. Hetzel said, referring to reports of poor working conditions at factories owned by some of the technology giant’s subcontractors. “But the coffee industry in particular seems to be especially sensitive to the environment and to workers.”

September 27, 2012

New York Times

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