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12 Fundamentals of Coffee Business Success:

Introduction

Is Starting a Coffee Shop Right for You?

Develop Your Business Plan and Goals

Plan Your Budget Wisely

Choose Your Location Based on Value

Know Your Product

Know Your Market

Invest in Your Barista

Pay Yourself First

Have an Exit Strategy

Choose Good Business Advisors

Document Everything

Strive for Continuous Improvement

Articles:

Andrew Hetzel to speak at '08 Convenience Retailing Conference in San Antonio, TX

Andrew Hetzel joins BEST Coffee School staff

Growth-minded coffeehouses seek jolts from service, new items

Cool coffee creations are keeping customers coming back in the restaurant industry

NPD: Gourmet coffee and tea, burgers top growth segments

QSR players aim to drink in higher sales with new kinds of beverages

Starbucks founder’s leaked memo reflects fears about brand dilution

NPD: New flavor options drive noncarbonated drink growth

Explosion of Specialty Coffee Shops Creates New Marketing Opportunities for the Tea Industry

Specialty Coffee's Place in the Future of Foodservice

For Whom the Retailer Roasts

Calif's It's a Grind promotes quality, comfort in a crowded coffee segment

Restaurant Coffee: A Problem of Gastronomic Proportion

Restaurant Coffee: A Sobering Reality

How to Improve Restaurant Coffee

Great Restaurants Serving Great Coffee (part 1)

Great Restaurants Serving Great Coffee (part 2)

Coffee's Third Place in New Retail

Interested in Greater Profit Margins? Upgrade your Coffee Service!

Boost coffee and tea sales by pointing out their health benefits

Alex Fisenko Remembered

Cafemakers President to Speak at National Coffee Association Fall Education Conference

Specialty Coffee Association of America Appoints Cafemakers' Andrew Hetzel to Training Committee

Cafemakers’ President to Speak at Asia Tea & Coffee Conference

Performance-based Barista Training Transforms Ordinary Coffee Sales into Extraordinary Profits

Building the Next Starbucks: Entrepreneur Advises America’s Independent Coffee Shop Startups How to Succeed

Nationally Renowned Coffee Consultant Coming to Ann Arbor for Zingerman's Espresso Boot Camp

The $6 billion gorilla

Operators eye turnover reduction via morale-boosting competitions

Starbucks boosts expansion outlook 25% amid demographic gains

Coffee Bean & Tea Leaf finds fun is the key to retention

Late lunch emerges as a lucrative, new daypart

Research firm: Brand recognition drives success for major chains

Coffeehouse-QSR borders blur amid menu maneuvers

Coffee Margins Heat Up, Inspire Gourmet-brew Binge Among QSRs

Premium products draw high-income consumers to QSRs

Coffee focus still brewing strong in West Coast cities

Chefs cook with coffee, brew up hot, new menu ideas

For snack chains, coffee drinks the best way to sweeten profits

Hospitality News Featuring CoffeeTalk April 2006

November SCAA Skill Building Workshop

Supreme Bean Award

Guide to Help Start a Coffee Shop Released

Choosing a Traditional or Superautomatic Espresso Machine

Simple Tips for Better Coffee

Hawaii Barista Jam

Customer Profile: Scoops Ice Cream

Customer Profile: Coffee Society

Coffee Industry Supplier Awards Cafemakers

PT's Coffee Barista Jam

Presentations:

Coffee Shop Retail Branding

The Financial Benefit of Coffee Quality Upgrades

Sales Strategies for Coffee Roasters

Effective Negotiation Strategies

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Past Newsletters:

April 2007

Fall 2006

July 2006

April 2006