Articles by Andrew Hetzel
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Quality, Freshness and Service Continue to Boost Coffee Sales of Independents and Chains - Article by Andrew Hetzel in the August, 2007 Tea & Coffee Trade Journal
Explosion of Specialty Coffee Shops Creates New Marketing Opportunities for the Tea Industry - Opportunities for the tea industry to collaborate with the specialty coffee industry.
Specialty Coffee's Place in the Future of Foodservice - FG!CoffeeTalk Magazine's 2007 State of the Industry Report includes commentary on all aspects of the specialty coffee industry, including Cafemakers' own Andrew Hetzel with his report Specialty Coffee’s Place in the Future of Foodservice.
For Whom the Retailer Roasts - ...for those contemplating the idea of roasting, and whether or not it is a good match for you, Andrew Hetzel of Cafemakers, might just have the answer. He walks us through the pros and the cons of roasting, and reviews the thought process in deciding whether roasting is the right option for your business. Jane McCabe, T&CTJ Editor & Co-Publisher
12 Fundamentals of Coffee Business Success - An overview of the key traits that lead to the success or failure of any coffee business.
Choosing a Traditional or Superautomatic Espresso Machine - Discussion of the benefits and drawbacks of automation versus tradition.
Simple Tips for Better Coffee - Easy steps for any business to improve the quality and taste of their specialty coffee beverages.
FG! CoffeeTalk Restaurant Column by Andrew Hetzel
A Problem of Gastronimc Proportion - Column for Hospitality News featuring Coffee Talk that identifies opportunities for improvement in restaurant coffee.
Series Introduction - A Problem of Gastronimc Proportion Series Preview
A Sobering Reality - Andrew Hetzel pulls no punches in his latest commentary for Hospitality News featuring Coffee Talk addressing issues and offering solutions for coffee in fine and casual dining restaurants.
How to Improve Restaurant Coffee - Andrew Hetzel's June / July 2006 column for Hospitalty News features ideas to help restaurants serve better coffee.
Great Restaurants Serving Great Coffee - Andrew Hetzel's August 2006 column for Hospitalty News shares tips from restaurants that are serving great coffee.
More Great Restaurants - September 2006 part 2 continuation and conclusion of Great Restaurants Serving Great Coffee for Hospitality News.
Coffee's Third Place in New Retail - Andrew Hetzel's October column for Hospitalty News discusses how coffee retailers are benefiting from the concept of a Third Place, as defined in "The Great Good Place" by Ray Oldenburg.
Coffee Industry Articles
Download: Starbucks Throws Its Weight (PDF) - Samantha Oller of CSP Magazine writes an in-depth article about Starbucks, its market position and future prospects; featuring commentary by Andrew Hetzel.
Training Tips To Sell More Coffee - Part 1 in a multi-part series in Chain Leader Magazine that discusses how to effectively use training to improve coffee sales (featuring Andrew Hetzel).
Making Today's Cashier into Tomorrow's Barista - Part 2 in a multi-part series in Chain Leader Magazine that discusses tactics for transitioning employees from "button pusher" to "barista." (featuring Andrew Hetzel)
Coffee is the New Wine - Hotel Food & Beverage Executive Editor Margaret Caro interviews Andrew Hetzel on the latest coffee trends, food & beverages pairings and coffee's similarity to wine.
The Breakfast of Champions feature interview with Andrew Hetzel in HOTELS Magazine
Breakfast of Champions sidebar conversation with Andrew Hetzel continues
Calif.'s It's a Grind promotes quality, comfort in crowded coffee segment - Lisa Jennings of Nation's Restaurant News interviews subject matter expert Andrew Hetzel on the state of America's fast growing coffee chains and speculates on franchisor It's a Grind's prospects of becoming #2.
Growth-minded coffeehouses seek jolts from service, new items
Cool coffee creations are keeping customers coming back in the restaurant industry
Roaster Training in the US: A Guide for Asian Wannabes - Timothy Castle and Joel Starr feature our own Phil Hand in this insightful article in Tea & Coffee Trade Journal Asia for those considering coffee roasting in Asia.
Coffee is Hot at 2007 National Restaurant Show - QSR Magazine makes mention of the industry excitement generated by Andrew Hetzel's presentation about coffee at the 2007 National Restaurant Association Show.
Interested in Greater Profit Margins? Upgrade your Coffee Service! - Author Diana Rosen explores answers to the questions of "how" and "why" to improve the quality of specialty coffee serviced in any foodservice business, featuring advice by coffee expert Andrew Hetzel.
NPD: Gourmet coffee and tea, burgers top growth segments
QSR players aim to drink in higher sales with new kinds of beverages - The lucrative beverage component of the quick-service restaurant business is taking a big leap forward as McDonald's and other traditional segment players try to siphon off market share from leading coffeehouse chains by offering new varieties of teas, coffees and bottled drinks.
Starbucks founder’s leaked memo reflects fears about brand dilution - Starbucks Corp. chairman and co-founder Howard Schultz’s controversial internal memo, questioning whether the chain has watered down its brand for the sake of growth, reflects the concerns of many foodservice companies intent on expansion.
NPD: New flavor options drive noncarbonated drink growth - Look out, fizzy drinks - noncarbonated beverages are bursting your bubble as consumers increasingly quench their thirst with such libations as iced tea, bottled water and lemonade.
Boost coffee and tea sales by pointing out their health benefits - NRN article suggests that retailers cna benefit from promoting the health benefits of drinking coffee and tea.
The $6 billion gorilla - A look at the modest beginnings and colosal impact that Starbucks has had on all of us as members of the specialty coffee industry and consumers in America.
Starbucks boosts expansion outlook 25% amid demographic gains - Starbucks Corp. increased its growth target substantially earlier this month, setting a new long-term projection of 40,000 locations worldwide, which is more than triple its current unit count and 10,000 outlets more than the company's previous goal.
Coffee Bean & Tea Leaf finds fun is the key to retention - At The Coffee Bean & Tea Leaf, a quick-service coffeehouse chain based here, the phrase "Go fish!" has nothing to do with playing cards, but still connotes having fun.
Operators eye turnover reduction via morale-boosting competitions - Nation's Restaurant News article reports on the trend of food and hospitality operators using competitions (including barista compeititons) to increase employee morale.
Late lunch emerges as a lucrative, new daypart - Article reports on increasing late afternoon food and beverage sales.
Research firm: Brand recognition drives success for major chains - Article investigates the value of a retail brand for popular food companies.
Coffeehouse-QSR borders blur amid menu maneuvers - Coffeehouse chains position themselves to offer additional food offerings for customer convenience.
Coffee Margins Heat Up, Inspire Gourmet-brew Binge Among QSRs - May 8, 2006 article in Nation's Restaurant News profiles the race for quick serve restaurants to improve company profitability by improving the quality of their coffee.
Premium products draw high-income consumers to QSRs - The face of today's quick-service consumer is changing as high-income consumers visit and spend more at fast feeders...
Coffee focus still brewing strong in West Coast cities - In terms of coffee outlets per 10,000 residents, nine of the top 10 U.S. cities or metropolitan areas are found on the West Coast.
Chefs cook with coffee, brew up hot, new menu ideas - The notion of eating ground coffee beans doesn't appeal to many people, but Robert Del Grande, chef-owner of Cafe Annie in Houston, thought about doing just that...
For snack chains, coffee drinks the best way to sweeten profits - In an environment marked with uncertainty, the triumvirate of players in the Top 100's snack category has been moving ahead over the past year with new menu offerings...
Coffee Blogs
CoffeeStrategies.com - Our Blog
CafeLIst Blog - Coffee/Tea News, Events, Resources
Presentations
Coffee Shop Retail Branding - Presented at the Tea & Coffee World Cup Expo, Shanghai, China, September, 2006
The Financial Benefit of Coffee Quality Upgrades - Presented at the National Coffee Association annual education conference, New York, October, 2006
Sales Strategies for Coffee Roasters - Presented at 2007 Specialty Coffee Association of America conference, Long Beach, California
Effective Negotiation Strategies - Presented at 2007 Specialty Coffee Association of America conference, Long Beach, California
Industry Associations
Specialty Coffee Association of America
Specialty Coffee Association of Europe
National Restaurant Association
Online Coffee Discussion Groups
Coffee Books
Books recommended by Cafemakers through Amazon.com