2011 Press Coverage
- OCTOBER / NOVEMBER - BARISTA MAGAZINE
- Field Report: Russia
- Barista Magazine covers the 2011 Spasskaya Tower Festival in Russia
- Read the article in: Barista Magazine
- OCTOBER - FRESH CUP MAGAZINE
- Seeing Red: Russian Festival Brings Baristas to the Party
- Andrew Hetzel is interviewed about the Spasskaya Tower Festival organized for his client
- Download the article (4.1mb PDF) from: Fresh Cup Magazine
- OCTOBER 18, 2011 - NATION'S RESTAURANT NEWS
- Starbucks to Sell New Coffee Roast
- Blonde roast aims to broaden chain's appeal compete with other coffee sellers
- Read the full article here: Nation's Restaurant News
- OCTOBER 5, 2011 - SPRUDGE.COM
- Eastern Promises: A Sprudge In Moscow Recap
- Sprudge.com looks back at the 2011 Spasskaya Tower Festival on Red Square
- Read the article on: Sprudge.com
- SEPTEMBER 4, 2011 - SPRUDGE.COM
- Dissecting The Spasskaya Tower Signature Drink
- Sprudge.com investigates the now famous Spasskaya Tower Signature drink
- Read the article on: Sprudge.com
- SEPTEMBER 3, 2011 - SPRUDGE.COM
- Moscowabunga!
- Reporting from Red Square in Moscow, Sprudge.com continues coverage of the Spasskaya Tower Event
- Read the article on: Sprudge.com
- AUGUST 11, 2011 - Toronto Star
- Man offers his Starbucks card online to everyone. Is it for real?
- Print media weighs in on the Jonathan Stark / Starbucks debate
- Read the full article here: Toronto Star
- AUGUST 9, 2011 - SPRUDGE.COM
- Shenanigans! Crying Foul On Jonathan's Card And Viral Starbucks Marketing
- Coverage erupts online and in traditional media outlets over Andrew Hetzel's debunking of a possible Jonathan Stark / Starbucks viral marketing ploy
- Read the article on: Sprudge.com
- JUNE 13, 2011 - HAWAII STAR ADVERTISER
- A new spot downtown bills itself as a "microbrew" cafe with Hawaii coffees
- Honolulu's Beach Bum Cafe is featured in Hawaii's leading newspaper for its cutting edge Hawaii coffee microbrew format
- Read the article in the: Hawaii Star Bulletin
- MAY 2011 - SHOPPING CENTERS TODAY (SCT) NEWS
- Keeping Starbucks Hot
- Andrew Hetzel comments on the success of Starbucks for C.E.O. Howard Schultz's keynote at RECON 2011
- Read the article in the: Keeping Starbucks Hot