2006 Press Coverage
- SEPTEMBER 1st, 2009 - Fresh Cup Magazine
- Your Board Room: A clear menu helps decisions get made
- Andrew Hetzel provides comments and simple strategies that can be used by coffee retailers to successfully design and position their beverage offerings.
- Read the full article here: Your Board Room
- SEPTEMBER 1st, 2009 - Restaurants & Institutions Magazine
- Coffee fix: operators looking to reinvigorate brand loyalty
- Andrew Hetzel comments on discusses the latest tactics employed by Caribou Coffee, Corner Bakery, Dunkin Donuts, Starbucks and McDonalds to refocus (or in some cases, build) their brand image in a depressed market in Restaurant & Institutions Magazine
- Read the full article here: Coffee fix: operators looking to reinvigorate brand loyalty
- AUGUST/SEPTEMBER 2009 - James Beard Foundation
- Will Work for Food
- Andrew Hetzel is profiled in the JBF Notes newsletter, which includes his guidance for those seeking their dream job: "When running my first business, I learned never to limit myself to others' expectations, try always listen to the meaning of what is said rather than the words and to never put coffee grounds down the sink drain."
- Read the full article here: James Bread Foundation Newsletter
- AUGUST 2009 - Oregon Business
- The Raw and the Cooked
- Andrew Hetzel comments on the Portland coffee scene and the reasons why that town has become a hub of coffee activity in the U.S.A
- Read the full article here: Oregon Business
- AUGUST 2009 - Specialty Coffee Retailer
- 10 Trends for 2010
- "The majority of our company's work has come from Asia, the Middle East and Eastern Europe in the past 2 years," says coffee industry consultant Andrew Hetzel of Cafemakers. "The rapid expansion of consumerism and a strong demand for Western-style cafe culture has spurred independent entreprenuers and multinational corporations to invest heavily into specialty coffee in developing markets."
- Read Andrew Hetzel's assessment of international coffee trends in: Specialty Coffee Retailers Ten Trends for 2010