Press Coverage
2009 Articles - 2008 Articles - 2007 Articles - 2006 Articles - 2004-2005 Articles
Specialty Coffee Retailer -June 2010
The Harmonious Brand
Specialty Coffee Retailer takes a look at the basic elements of retail branding and includes quotes from Andrew Hetzel.
Read the article and additional notes on Andrew's blog at The Harmonious Brand
Cafe Europa Magazine - April 2010
Coffee on the Big Island: SCAE's Hawaii origin tour
The SCAE's official publication gives a detailed account of the Hawaii Island origin tour led by Andrew Hetzel and Shawn Steiman in November 2009, including photos and an informative cupping guide of Hawaii written by Dr. Steiman.
Download the full publication (6.5mb PDF): April 2010 Cafe Europa
Fresh Cup Magazine - September 1, 2009
YOUR BOARD ROOM: A clear menu helps decisions get made
Andrew Hetzel provides comments and simple strategies that can be used by coffee retailers to successfully design and position their beverage offerings.
Read the full article here: Your Board Room
Restaurants & Institutions Magazine - September 1, 2009
Coffee fix: operators looking to reinvigorate brand loyalty
Andrew Hetzel comments on discusses the latest tactics employed by Caribou Coffee, Corner Bakery, Dunkin’ Donuts, Starbucks and McDonald’s to refocus (or in some cases, build) their brand image in a depressed market in Restaurant & Institutions Magazine
Read the full article here: Coffee fix: operators looking to reinvigorate brand loyalty
James Beard Foundation Member Newsletter - August / September 2009
Will Work for Food
Andrew Hetzel is profiled in the JBF Notes newsletter, which includes his guidance for those seeking their dream job: "When running my first business, I learned never to limit myself to others' expectations, try always listen to the meaning of what is said rather than the words and to never put coffee grounds down the sink drain."
James Beard Foundation newsletter
Oregon Business - August 2009
The Raw and the Cooked
Andrew Hetzel comments on the Portland coffee scene and the reasons why that town has become a hub of coffee activity in the U.S.A.
Specialty Coffee Retailer - August, 2009
Ten Trends for 2010
"The majority of our company's work has come from Asia, the Middle East and Eastern Europe in the past 2 years," says coffee industry consultant Andrew Hetzel of Cafemakers. "The rapid expansion of consumerism and a strong demand for Western-style cafe culture has spurred independent entrepreneurs and multinational corporations to invest heavily into specialty coffee in developing markets."
Read Andrew Hetzel's assessment of international coffee trends in Specialty Coffee Retailer's Ten Trends for 2010
KTRH Newsradio 740 Houston - July 23, 2009
Starbucks to Offer more than Just Coffee
Live music. Live poetry. They're just a couple parts of a new coffehouse concept being tested by Starbucks. The stores don't use the company's name or logo, and offer a different type of experience from the traditional Starbucks store. Reporter Will Sterrett discusses it with Andrew Hetzel
Associated Press - July 16, 2009
Starbucks experiments with new name, adding alcohol to its menu
Starbucks is wiping its name from one of its Seattle-area stores and adding alcohol to the menu, Andrew Hetzel comments on the move.
Full article from CBS News: Starbucks experiments with new name, adding alcohol to its menu
Puget Sound Business Journal - July 10, 2009
Tully's new blend: add stores
Greg Lamm of the Puget Sound Business Journal looks at Tully’s Coffee new plan for expansion and quotes Andrew Hetzel's analysis of the situation.
CNN.COM - July 5, 2009
Trapped on the tarmac? Try these escape tips
Andrew Hetzel is quoted in an article by veteran travel writer Christopher Elliott on a topic other than coffee, but one that sadly relates all too often to the services we perform: airline delays.
Vermont Rutland Herald / Times Argus - June 27, 2009
Success brews in Waterbury
Vermont’s Rutland Herald and Time Argus papers look at the stellar success of local specialty coffee giant Green Mountain Coffee Roasters and their transformation from small town coffee shop to Wall Street darling. Andrew Hetzel's comments help to give a little perspective on how GMCR was able to capitalize on the best opportunities in the industry.
Pacific Business News - May 15, 2009
Waimea company helps perk up Romanian coffee
The Pacific Business News in Honolulu picked up on our story about the Turabo Cafe roasting plant development contract.
Specialty Coffee Retailer - May, 2009
Decorating Your Dream, Cafe Furnishings, Decor Should be True to Your Theme
The May edition of Specialty Coffee Retailer features the article "Decorating Your Dream: Cafe Furnishings, Decor Should be True to Your Theme," which includes comments from Andrew Hetzel and others intended to shed light on the all-important process of developing cafe decor to enhance a retail brand.
Read Andrew Hetzel's commentary: The Last Word on Coffee Shop Decor
Download the article here: Decorating Your Dream (2.5 mb PDF)
CNN.COM - April 20, 2009
Baristas Battle for the Crown (video)
Baristas from around the world pulled espressos, cappuccinos and specialty drinks in Atlanta to compete for the 2009 World Barista Championship title. Andrew Hetzel describes the competition.
CNN.COM - April 20, 2009
High-end Coffee Business Slows During Recession (but many companies still doing well)
Andrew Hetzel comments for CNN.com on the pace of the specialty coffee industry and its prospects for short term growth.
Restaurants & Institutions Magazine - March 1, 2009
One Quick Question: Andrew Hetzel
Restaurant & Institutions Magazine interviews Andrew Hetzel for his comments on the concept of a Starbucks "value meal" and what it might mean for the future of the brand.
Read the full article here: One Quick Question: Andrew Hetzel
MSNBC - February 19, 2009
Starbucks' strange brew of business plans
MSNBC looks at the quickly shifting business model at Starbucks: is it all "part of a long-term strategy," as suggested by company spokespeople or a series of desperate attempts to increase profitability?
Read the full article here: Starbucks' strange brew of business plans
Columbus Dispatch - February 19, 2009
Coffee lovers lip off about bad lids
Many around the world deal with less than perfect coffee cup lids, but to my knowledge, the story Coffee lovers lip off about bad lids by Joyce Tang of the Columbia News Service is the first to discuss the topic.
As seen in the Columbus Dispatch: Coffee lovers lip off about bad lids
Associated Press - February 17, 2009
Starbucks launching instant coffee
Critics say the move smells of desperation as the chain closes locations in the U.S. and overseas and cuts up to nearly 1,700 jobs.
Andrew Hetzel, the founder of coffee consulting group Cafemakers, said the new product could denigrate the premium positioning that helped create the gourmet coffee industry and made Starbucks the industry leader.
"I see it as being a very short-term approach to a long-term brand problem," Hetzel said. "To me it looks like a big gamble. They're throwing things out there to see what hits."
Read the full article here: Starbucks launching instant coffee
Fortune Magazine - February 13, 2009
Starbucks instant: Will it pass the taste test?
The coffeehouse chain says it's a game changer - but analysts (including Andrew Hetzel) are skeptical.
Read the article here: Starbucks instant: Will it pass the taste test?
Associated Press - February 3, 2009
A value meal at Starbucks? Coming right up
"The allure of the value meal has long seduced penny-pinchers craving a cheeseburger. Now, as the dismal economy slurps up profits, Starbucks Corp. is hoping to find some sales salvation in its own value meal variety."
Read the full article here: A value meal at Starbucks? Coming right up
Honolulu Advertiser - February 2, 2009
Hawaii firm to provide marketing for leading India coffee company
Kamuela-based Cafemakers LLC has been contracted to provide marketing and public relations services for Kaapi Royale Coffee of Karnataka, India. Kaapi Royale is a leading exporter of specialty Indian Arabica and Robusta coffees, as well as the exclusive exporter of award-winning Sethuraman Estate coffees.
Read the article here: Hawaii firm to provide marketing for leading India coffee company
2009 Articles - 2008 Articles - 2007 Articles - 2006 Articles - 2004-2005 Articles