Featured Press Coverage
- MARCH 7, 2011 - Time Magazine
- Pod of Gold
- Andrew Hetzel comments on Nespresso, Western Europe's most successful single serve espresso pod system.
- Read the full article here: Time Magazine
- AUGUST/SEPTEMBER 2009 - James Beard Foundation
- Will Work for Food
- Andrew Hetzel is profiled in the JBF Notes newsletter, which includes his guidance for those seeking their dream job: "When running my first business, I learned never to limit myself to others' expectations, try always listen to the meaning of what is said rather than the words and to never put coffee grounds down the sink drain."
- Read the full article here: James Beard Foundation Newsletter
- JULY 2009 - Associated Press
- Starbucks experiments with new name, adding alcohol to its menu
- Starbucks is wiping its name from one of its Seattle-area stores and adding alcohol to the menu, Andrew Hetzel comments on the move.
- Read the full article: CBS NEWS
- APRIL 2009 - CNN.COM
- High-end Coffee Business Slows During Recession (but many companies still doing well)
- Andrew Hetzel comments for CNN.com on the pace of the specialty coffee industry and its prospects for short term growth.
- Read the full article here: CNN.COM
- FEBRUARY 2009 - MSNBC.COM
- Starbucks' strange brew of business plans
- MSNBC looks at the quickly shifting business model at Starbucks: is it all "part of a long-term strategy," as suggested by company spokespeople or a series of desperate attempts to increase profitability?
- Read the full article here: MSNBC.COM
- FEBRUARY 2009 - FORTUNE MAGAZINE
- Starbucks instant: Will it pass the taste test?
- The coffeehouse chain says it's a game changer - but industry watchers including Andrew HetzeL are skeptical
- Read the full article here: FORTUNE MAGAZINE
- JULY 2008 - BUSINESSWEEK
- Vying with Starbucks: A Love-Hate Thing
- As Starbucks' expansion loses steam, independent coffee shops reveal the subtle ways they compete with the coffee powerhouse. Industry expert Andrew Hetzel of Cafemakers comments on the impact of Starbucks' closures (or more accurately, the lack thereof) on successful independent coffee retailers and what those retailers have done to bring success in the first place.
- Read the full article here: BUSINESSWEEK