Cafemakers Newsletter - Winter 2007
State of the Coffee Industry
FG!CoffeeTalk Magazine this month released its 2007 State of the Industry Report, a comprehensive overview of the current state of specialty coffee that includes commentary and predictions from experts representing practically every facet of our global industry.
Each article included in the document contains a unique perspective by an industry leader in his or her respective field addressing the challenges he or she faces professionally.
Be sure to download and read this 3-dimensional overview of the coffee industry today from the FG!CoffeeTalk website and do not miss Andrew Hetzel's commentary on the present state of restaurant coffee.
Preview from Specialty Coffee's Place in the Future of Foodservice:
It was not so long ago that “red or white” were the only wine options for patrons of a typical restaurant in America; it was a simpler culinary time, a time when people accepted what wine they were served with few complaints. No matter how bad that wine tasted or how inappropriately paired it was to their entrée, the beverage would be consumed and probably enjoyed. Who were we to know better? More...
Andrew Hetzel's article "Specialty Coffee's Place in the Future of Foodservice"
Download the complete 2007 State of the Coffee Industry (7 mb)
SCAA Conference Registration Opens
I
t's only 4 months until the annual Specialty Coffee Association of America's annual conference and exhibition returns to Long Beach, California, May 4-7, 2007. Conference registration for the "world's largest specialty coffee marketplace" is now open. It's going to be a busy one, so we strongly recommend that if you plan to attend you should make your hotel reservations now.
Join over 10,000 specialty coffee professionals from more than 40 countries to:
* Learn from industry leaders at your choice of in-depth seminars
* Train with experts at hands-on Skill-Building Workshops
* Attend networking events with everyone in the industry supply chain
* Stay competitive by tapping into the hottest industry trends
* Attend the United States Barista Championship (USBC), on the trade show floor, FREE with your badge!
With more than 850 booths, you'll find a wide variety of sources for great products and, you'll meet people from the entire specialty coffee supply chain - under one roof.
This year, you can see Andrew Hetzel at his two speaking sessions, Effective Sales Techniques for Coffee Roasters and Effective Negotiation Strategies or at the 3-hour Introduction to Espresso skill building workshop.
Visit the SCAA Conference Website
Download the Conference Brochure
Book Conference Hotels and other Travel
Cafemakers Sponsors Make-A-Wish Ride
We're pleased to announce our support of and participation in the 2007 Wish-A-Mile Bicycle tour, raising awareness and funds for the Make-A-Wish Foundation of Michigan.
The Wish-A-Mile 300 Bicycle Tour is a 3-day, 300-mile bicycle ride from Traverse City to Chelsea. Last year's event included 600 riders that raised more than $900,000 to benefit the charity - this year's goal is $1 million.
Donations from the event go to support the Make-A-Wish Foundation of Michigan, a nonprofit organization that grants wishes to children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. Since its inception in 1984, the Make-A-Wish Foundation of Michigan has granted wishes to more than 4,700 special children.
In this year's tour, Andrew Hetzel and his team of 10 similarly conditioned (out-of-shape) athletes from around the globe will peddle their way across Michigan to benefit the charity. Individual or company donations to the charity are greatly appreciated and can be made anytime online at our team website. The Make-A-Wish Foundation of Michigan is a 501(c)(3) tax-exempt organization. As such, financial contributions may be deductible for federal income tax purposes. Please consult with your financial advisor to determine the extent of tax deductibility.
Please contact us if you would like to discuss corporate sponsorship opportunities, fund matching or donation boxes at your retail stores. Corporate sponsors will receive our thanks and additional visibility on our team shirts, press releases and any press coverage at the event.
Donate to the Wish-A-Mile 300 Bicycle Tour
Coffee is Hot in Foodservice for 2007
The wo
rd is out ...and it's about time! In 2006, we started to see the wheels of the foodservice industry turn to take notice of consumers demands for better specialty coffee. There's still a long way to go, but clearly coffee is now in the minds of the best and brightest of the culinary arts. Just recently, the National Restaurant Association announced in its annual "What's Hot and What's Not" chef survey that "espresso and specialty coffee" placed in the top 10 among over 200 popular restaurant food and beverage concepts. 71% of respondents from the 1,146 members of the American Culinary Federation rated specialty coffee "hot" in addition to the 15% that consider the beverage already a "perennial favorite." Even the SCAA conference mentioned above is offering a culinary track. Wow!
Andrew Hetzel was recently featured in a foodservice coffee article written by specialty tea and coffee author Diana Rosen. Cafemakers is pleased to offer our newsletter readers a sneak preview of this text that will be published nationally later this year.
Preview from Interested in Greater Profit Margins? Upgrade your Coffee Service!
Your chef has sourced the finest ingredients, developed recipes with imagination and creativity, and your wait staff has served everything with professionalism and grace. So, why don’t some of your diners return? More...
Diane Rosen's article "Interested in Greater Profit Margins? Upgrade your Coffee Service!"
Boost Coffee and Tea Sales by Pointing out their Health Benefits
"Coffee stunts your growth!" We were all raised to believe the old wives' tale about the ill effects of coffee that was probably instigated by the soft drink industry. Despite the power of repetition over truth, scientific evidence is slowly creeping its way to the surface of public consciousness regarding the real health benefits of drinking coffee -- health benefits that reporter Mary H. Tabacchi of Nation's Restaurant News suggests that you can use to your advantage.
Preview from Boost Coffee and Tea Sales by Pointing out their Health Benefits
A stroll past any Starbucks will reveal the depth of Americans' love for coffee. And now, operators who are following Starbucks' lead and profiting from their own premium coffee programs or unveiling new coffee or tea drinks have more to celebrate than big margins. It turns out that coffee and tea consumption may actually have health benefits. More...
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