Coffee Industry Business Consulting Services

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Services for coffee shop chains, roasters, producing organizations, restaurant chains and hospitality businesses. Consulting fees estimated per project; minimum project US$10,000.

Andrew Hetzel has assisted food and hospitality chains around the world to improve the profitability and quality of their specialty coffee beverages. Drawing on his own distinguished background in international retailing and proven performance as a leader of the specialty coffee industry, Mr. Hetzel and his team of experts assist clients in the following areas:

    Coffee Quality & Product Development

  1. Coffee Quality: Improve the taste of roasted coffee and coffee beverages
  2. Flavor Profile Development: Blend coffees and help create unique flavor profiles
  3. Process Improvement: Evaluate and improve operational procedures and processes
  4. Signature Beverages: Develop signature espresso and coffee beverage menu items
  5. Coffee Tasting: Tasting for evaluation and competitive reverse engineering

    6. Business Counseling & Strategy

  6. Concept Development: Develop a new multiunit retail business
  7. Franchising: Assist an existing retail chain to franchise
  8. Market Research: Understand consumers and position clients to best reach and retain them
  9. Negotiation: Negotiate client and distributor agreements with favorable results
  10. Strategic Planning: Identify new markets, locations and expansion opportunities
  11. Menu Strategy: Set beverage menu strategy and prices
  12. Financial Services: Project the profit potential of new and existing locations
  13. Mergers & Acquisitions: Purchase or sell a coffee business or location(s)

    14. Sales & Marketing

  14. Creative Marketing: Develop effective and original marketing and promotions campaigns
  15. Sales Support: Professionally represent clients at functions, trade fairs or meetings
  16. Sales Training: Train wholesale sales staff or distributors to become more effective
  17. Event Marketing: Develop and administrate company events and competitions
  18. Media Planning: Create media and event plans, then see through its execution
  19. Sales Strategy: Evaluate competition and develop effective competitive strategies

    20. Staff Training & Development

  20. Customer Service Training: Improve customer experience with a brand
  21. Coffee Training: Improve retail barista and management staff performance and efficiency