Coffee Consulting Services

Andrew Hetzel has assisted leading retail chains, coffee roasters and consumer brands around the world to improve product quality and profitability. Drawing on his own distinguished background in international retailing and proven performance as a leader of the specialty coffee industry, Mr. Hetzel and his team of experts assist clients in the following areas:

    Coffee Quality & Product Development

  1. Coffee Quality Analysis: Improve the taste of roasted coffee and coffee beverages
  2. Flavor Profile Development: Blend coffees and help create unique flavor profiles
  3. Process Improvement: Evaluate and improve operational procedures and processes
  4. Retail Signature Beverages: Develop signature espresso and coffee beverage menu items

    5. Business Counseling & Strategy

  5. Concept Development: Develop a new retail chain, roasting plant or consumer brand
  6. Retail Franchising: Assist an existing retail chain to franchise
  7. Market Research: Understand consumers and position clients to best reach and retain them
  8. Negotiation: Negotiate client and distributor agreements with favorable results
  9. Strategic Planning: Identify new markets, locations and expansion opportunities
  10. Menu Strategy: Set beverage menu strategy and prices
  11. Financial Services: Project the profit potential of new and existing locations
  12. Mergers & Acquisitions: Purchase or sell a coffee business or location(s)

    13. Sales & Marketing

  13. Brand Development: Identifying and creating desireable unique business elements
  14. Creative Marketing: Develop effective and original marketing and promotions campaigns
  15. Sales Support: Professionally represent clients at functions, trade fairs or meetings
  16. Sales Training: Train wholesale sales staff or distributors to become more effective
  17. Event Marketing: Develop and administrate company events and competitions
  18. Media Planning: Create media and event plans, then see through its execution
  19. Sales Strategy: Evaluate competition and develop effective competitive strategies