Coffee Consulting Services

Andrew Hetzel has assisted leading retail chains, coffee roasters and consumer brands around the world to improve the profitability and quality of their specialty coffee beverages. Drawing on his own distinguished background in international retailing and proven performance as a leader of the specialty coffee industry, Mr. Hetzel and his team of experts assist clients in the following areas:

    Coffee Quality & Product Development

  1. Coffee Quality: Improve the taste of roasted coffee and coffee beverages
  2. Flavor Profile Development: Blend coffees and help create unique flavor profiles
  3. Process Improvement: Evaluate and improve operational procedures and processes
  4. Signature Beverages: Develop signature espresso and coffee beverage menu items
  5. Coffee Tasting: Tasting for objective quality evaluation and competitive reverse engineering

    6. Business Counseling & Strategy

  6. Concept Development: Develop a new multiunit retail business
  7. Franchising: Assist an existing retail chain to franchise
  8. Market Research: Understand consumers and position clients to best reach and retain them
  9. Negotiation: Negotiate client and distributor agreements with favorable results
  10. Strategic Planning: Identify new markets, locations and expansion opportunities
  11. Menu Strategy: Set beverage menu strategy and prices
  12. Financial Services: Project the profit potential of new and existing locations
  13. Mergers & Acquisitions: Purchase or sell a coffee business or location(s)

    14. Sales & Marketing

  14. Brand Development: Identifying and creating desireable unique business elements
  15. Creative Marketing: Develop effective and original marketing and promotions campaigns
  16. Sales Support: Professionally represent clients at functions, trade fairs or meetings
  17. Sales Training: Train wholesale sales staff or distributors to become more effective
  18. Event Marketing: Develop and administrate company events and competitions
  19. Media Planning: Create media and event plans, then see through its execution
  20. Sales Strategy: Evaluate competition and develop effective competitive strategies